Intelligent Investing – Home Bias

by Abiding Wealth Advisors, LLC

Charlotte Investment Management Firm

“Becoming more familiar with a subject does not significantly reduce people’s tendency to exaggerate how much they actually know about it. That’s why ‘investing in what you know’ can be so dangerous; the more you know going in, the less likely you are to probe a stock for weaknesses.

This pernicious form of overconfidence is called ‘home bias’, or the habit of sticking to what is already familiar… in short, familiarity breeds complacency.”

“The Intelligent Investor” By: Benjamin Graham

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